2015
2025
AD
Real Estate Launches & Marketing.
2025
AD
Real Estate Launches & Marketing.
2025
AD
Real Estate Launches & Marketing.
"Advertere," meaning "towards" or "draw attention."
"Advertere," meaning "towards" or "draw attention."
"Advertere," meaning "towards" or "draw attention."
Year
Year
Year
Year
2025
Project
Project
Project
Project
AD Launch
Service
Service
Service
Service
Branding
Duration
Duration
Duration
Duration
30 days
The prefix "AD"
The prefix "AD" stems from the Latin "advertere," meaning "towards" or "to draw attention." The concept of 'direction' is illustrated in the icon through an arrow, formed by the letter 'A' without the horizontal bar.
Form of the "A" as an arrow. Choosing to remove the horizontal bar from the conventional "A" visually transforms it into an arrow, symbolizing progress, direction, and guidance — representing the idea of leading the client towards success.
Uppercase Lambda (Λ): The lambda was selected to represent the "A" due to its interdisciplinary symbolism. In design and architecture, it signifies structure, clarity, symmetry. In mathematics, physics, and programming, the lambda represents wavelength, anonymous functions, and variables, concepts that reinforce the values of movement, adaptability, energy, concept, and innovation at ΛD Launches.
The prefix "AD" stems from the Latin "advertere," meaning "towards" or "to draw attention." The concept of 'direction' is illustrated in the icon through an arrow, formed by the letter 'A' without the horizontal bar.
Form of the "A" as an arrow. Choosing to remove the horizontal bar from the conventional "A" visually transforms it into an arrow, symbolizing progress, direction, and guidance — representing the idea of leading the client towards success.
Uppercase Lambda (Λ): The lambda was selected to represent the "A" due to its interdisciplinary symbolism. In design and architecture, it signifies structure, clarity, symmetry. In mathematics, physics, and programming, the lambda represents wavelength, anonymous functions, and variables, concepts that reinforce the values of movement, adaptability, energy, concept, and innovation at ΛD Launches.
The prefix "AD" stems from the Latin "advertere," meaning "towards" or "to draw attention." The concept of 'direction' is illustrated in the icon through an arrow, formed by the letter 'A' without the horizontal bar.
Form of the "A" as an arrow. Choosing to remove the horizontal bar from the conventional "A" visually transforms it into an arrow, symbolizing progress, direction, and guidance — representing the idea of leading the client towards success.
Uppercase Lambda (Λ): The lambda was selected to represent the "A" due to its interdisciplinary symbolism. In design and architecture, it signifies structure, clarity, symmetry. In mathematics, physics, and programming, the lambda represents wavelength, anonymous functions, and variables, concepts that reinforce the values of movement, adaptability, energy, concept, and innovation at ΛD Launches.
Vertere
The verb "vertere" means "to turn" or "to spin" and conveys a sense of dynamic movement. In the logo, the D has a semicircular shape that appears to spin and connect with the "A" (lambda), expressing this concept of return and movement.
Return and Connection: The 'D' suggests a visual return, symbolizing cycles of progress and strategic connection. This design reinforces the idea that ΛD Lançamentos guides the client back to focus, continually bringing them to success and strengthening the brand.
The verb "vertere" means "to turn" or "to spin" and conveys a sense of dynamic movement. In the logo, the D has a semicircular shape that appears to spin and connect with the "A" (lambda), expressing this concept of return and movement.
Return and Connection: The 'D' suggests a visual return, symbolizing cycles of progress and strategic connection. This design reinforces the idea that ΛD Lançamentos guides the client back to focus, continually bringing them to success and strengthening the brand.
The verb "vertere" means "to turn" or "to spin" and conveys a sense of dynamic movement. In the logo, the D has a semicircular shape that appears to spin and connect with the "A" (lambda), expressing this concept of return and movement.
Return and Connection: The 'D' suggests a visual return, symbolizing cycles of progress and strategic connection. This design reinforces the idea that ΛD Lançamentos guides the client back to focus, continually bringing them to success and strengthening the brand.
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