2015
2021 - 2022
NoVerde
Reposition yourself to achieve more.
2021 - 2022
NoVerde
Reposition yourself to achieve more.
2021 - 2022
NoVerde
Reposition yourself to achieve more.
No one takes a loan from someone who doesn't inspire trust. With NoVerde, it's no different. That's why we crafted a strategy to bring the brand closer to customers, making it more human, transparent, and trustworthy. The result was an immediate connection and a strong sense of belonging. With a revamped visual identity and a striking slogan, we designed a new brand that won the hearts of customers, who began to see it not just as a financial solution but as a true partner. Additionally, we repositioned the brand in the market, refining its target audience and communication to make it more assertive and appealing, especially to clients with higher credit approval.
No one takes a loan from someone who doesn't inspire trust. With NoVerde, it's no different. That's why we crafted a strategy to bring the brand closer to customers, making it more human, transparent, and trustworthy. The result was an immediate connection and a strong sense of belonging. With a revamped visual identity and a striking slogan, we designed a new brand that won the hearts of customers, who began to see it not just as a financial solution but as a true partner. Additionally, we repositioned the brand in the market, refining its target audience and communication to make it more assertive and appealing, especially to clients with higher credit approval.
No one takes a loan from someone who doesn't inspire trust. With NoVerde, it's no different. That's why we crafted a strategy to bring the brand closer to customers, making it more human, transparent, and trustworthy. The result was an immediate connection and a strong sense of belonging. With a revamped visual identity and a striking slogan, we designed a new brand that won the hearts of customers, who began to see it not just as a financial solution but as a true partner. Additionally, we repositioned the brand in the market, refining its target audience and communication to make it more assertive and appealing, especially to clients with higher credit approval.
Year
Year
Year
Year
2021 - 2022
Project
Project
Project
Project
Brand Repositioning
Service
Service
Service
Service
Marketing Consulting, Branding, and Content Creation
Duration
Duration
Duration
Duration
12 months
Issues We’ve Mapped
The poor performance on social media unveiled a misguided marketing strategy, targeting an audience that didn't align with the ideal credit approval profile. The communication lacked strategic focus, misaligned with both corporate goals and the brand's visual identity, undermining consumer trust. Additionally, the slogan "get out of the red, come to Noverde," though striking, predominantly attracted individuals with bad credit – a group highly prone to default, jeopardizing financial outcomes. This flawed approach not only diminished the campaigns' effectiveness but also counteracted the business's interests, necessitating a complete overhaul of the digital communication strategy.
The poor performance on social media unveiled a misguided marketing strategy, targeting an audience that didn't align with the ideal credit approval profile. The communication lacked strategic focus, misaligned with both corporate goals and the brand's visual identity, undermining consumer trust. Additionally, the slogan "get out of the red, come to Noverde," though striking, predominantly attracted individuals with bad credit – a group highly prone to default, jeopardizing financial outcomes. This flawed approach not only diminished the campaigns' effectiveness but also counteracted the business's interests, necessitating a complete overhaul of the digital communication strategy.
The poor performance on social media unveiled a misguided marketing strategy, targeting an audience that didn't align with the ideal credit approval profile. The communication lacked strategic focus, misaligned with both corporate goals and the brand's visual identity, undermining consumer trust. Additionally, the slogan "get out of the red, come to Noverde," though striking, predominantly attracted individuals with bad credit – a group highly prone to default, jeopardizing financial outcomes. This flawed approach not only diminished the campaigns' effectiveness but also counteracted the business's interests, necessitating a complete overhaul of the digital communication strategy.
Solution Proposal
We've revolutionized brand communication to speak the language of the right audience - adopting a more assertive stance: "credit for you to achieve more." This strategic shift in the slogan was just the first step in a complete consumer reeducation journey. We developed accessible and educational content that not only informed but built trust and credibility with the audience. Each piece was meticulously crafted to reinforce the message that NoVerde's credit is an ally for those seeking growth, not a rescue plank for those in debt. The result? Communication that confidently connects with the ideal audience, aligning brand purpose with commercial success.
We've revolutionized brand communication to speak the language of the right audience - adopting a more assertive stance: "credit for you to achieve more." This strategic shift in the slogan was just the first step in a complete consumer reeducation journey. We developed accessible and educational content that not only informed but built trust and credibility with the audience. Each piece was meticulously crafted to reinforce the message that NoVerde's credit is an ally for those seeking growth, not a rescue plank for those in debt. The result? Communication that confidently connects with the ideal audience, aligning brand purpose with commercial success.
We've revolutionized brand communication to speak the language of the right audience - adopting a more assertive stance: "credit for you to achieve more." This strategic shift in the slogan was just the first step in a complete consumer reeducation journey. We developed accessible and educational content that not only informed but built trust and credibility with the audience. Each piece was meticulously crafted to reinforce the message that NoVerde's credit is an ally for those seeking growth, not a rescue plank for those in debt. The result? Communication that confidently connects with the ideal audience, aligning brand purpose with commercial success.
More Works More Works
