2015
2021 — Present
Dotz
A straightforward communication.
2021 — Present
Dotz
A straightforward communication.
2021 — Present
Dotz
A straightforward communication.
When was the last time a rewards program made you stop, download the app, and actually use it?
This challenge directed our strategy for Dotz—pioneers in loyalty programs converting points into experiences for over 20 years. Our mission: reinvent an established brand's language and spur app downloads. We delivered not just campaigns, but integrated solutions—from Instagram to CRM, retail to user experience. Today, Dotz stands as more than a success case: it's a partner that trusts Mediacraft to transform challenges into real connections.
When was the last time a rewards program made you stop, download the app, and actually use it?
This challenge directed our strategy for Dotz—pioneers in loyalty programs converting points into experiences for over 20 years. Our mission: reinvent an established brand's language and spur app downloads. We delivered not just campaigns, but integrated solutions—from Instagram to CRM, retail to user experience. Today, Dotz stands as more than a success case: it's a partner that trusts Mediacraft to transform challenges into real connections.
When was the last time a rewards program made you stop, download the app, and actually use it?
This challenge directed our strategy for Dotz—pioneers in loyalty programs converting points into experiences for over 20 years. Our mission: reinvent an established brand's language and spur app downloads. We delivered not just campaigns, but integrated solutions—from Instagram to CRM, retail to user experience. Today, Dotz stands as more than a success case: it's a partner that trusts Mediacraft to transform challenges into real connections.
Year
Year
Year
Year
2024
Project
Project
Project
Project
One-Page Brand Guide
Service
Service
Service
Service
Branding
Duration
Duration
Duration
Duration
20 days
Issues We’ve Mapped
Overly lengthy content, hard to digest.
The file wasn’t consulted due to its size and high complexity.
Guidelines misaligned with modern media, lacking clear foundation.
Inconsistent, vague messages.
When consulted, the material was neither understood nor applied.
Overly lengthy content, hard to digest.
The file wasn’t consulted due to its size and high complexity.
Guidelines misaligned with modern media, lacking clear foundation.
Inconsistent, vague messages.
When consulted, the material was neither understood nor applied.
Overly lengthy content, hard to digest.
The file wasn’t consulted due to its size and high complexity.
Guidelines misaligned with modern media, lacking clear foundation.
Inconsistent, vague messages.
When consulted, the material was neither understood nor applied.
Solution Proposal
We condense content without losing essence, prioritizing clarity and objectivity.
We create material that simplifies brand understanding, eliminating interpretation barriers.
We reduce complexity, justify decisions, and explain concepts directly.
We prioritize a lightweight format, easy to share (like via WhatsApp) and quickly accessible.
We condense content without losing essence, prioritizing clarity and objectivity.
We create material that simplifies brand understanding, eliminating interpretation barriers.
We reduce complexity, justify decisions, and explain concepts directly.
We prioritize a lightweight format, easy to share (like via WhatsApp) and quickly accessible.
We condense content without losing essence, prioritizing clarity and objectivity.
We create material that simplifies brand understanding, eliminating interpretation barriers.
We reduce complexity, justify decisions, and explain concepts directly.
We prioritize a lightweight format, easy to share (like via WhatsApp) and quickly accessible.
For the savvy, a guideline suffices.
Mediacraft developed the Dotz Guideline—a strategic summary on a single page, condensing an original document nearly 100 pages long. With visual and verbal directives that are clear and to the point, this guide allows you to grasp the essence of the Dotz brand swiftly and accurately, eliminating the need to consult extensive manuals.
Every element was handpicked—from practical examples to concise explanations—to serve as an immediate guiding beacon. A material that speaks directly to the professional, ensuring consistency and efficiency in every brand application.
Mediacraft developed the Dotz Guideline—a strategic summary on a single page, condensing an original document nearly 100 pages long. With visual and verbal directives that are clear and to the point, this guide allows you to grasp the essence of the Dotz brand swiftly and accurately, eliminating the need to consult extensive manuals.
Every element was handpicked—from practical examples to concise explanations—to serve as an immediate guiding beacon. A material that speaks directly to the professional, ensuring consistency and efficiency in every brand application.
Mediacraft developed the Dotz Guideline—a strategic summary on a single page, condensing an original document nearly 100 pages long. With visual and verbal directives that are clear and to the point, this guide allows you to grasp the essence of the Dotz brand swiftly and accurately, eliminating the need to consult extensive manuals.
Every element was handpicked—from practical examples to concise explanations—to serve as an immediate guiding beacon. A material that speaks directly to the professional, ensuring consistency and efficiency in every brand application.
Year
Year
Year
Year
2025
Project
Project
Project
Project
Social Media Action Plan
Service
Service
Service
Service
Consulting
Duration
Duration
Duration
Duration
45 days
Issues We’ve Mapped
Dotz isn't seen as an integrated financial solutions ecosystem.
Lacks recognition as a leader in benefits platforms.
High dissatisfaction rates expressed on digital channels.
Discrepancies in brand manual application dilute its visual and verbal identity.
Dotz isn't seen as an integrated financial solutions ecosystem.
Lacks recognition as a leader in benefits platforms.
High dissatisfaction rates expressed on digital channels.
Discrepancies in brand manual application dilute its visual and verbal identity.
Dotz isn't seen as an integrated financial solutions ecosystem.
Lacks recognition as a leader in benefits platforms.
High dissatisfaction rates expressed on digital channels.
Discrepancies in brand manual application dilute its visual and verbal identity.
Solution Proposal
Transparent educational content about products
Visual alignment across all touchpoints
Real-time brand mention monitoring with handling protocols for various types of complaints
Integrated communication strategy highlighting Dotz as a solutions ecosystem (card + benefits + cashback + investments)
User-generated content in everyday formats, showcasing the practical application of products in real buying and saving scenarios
Transparent educational content about products
Visual alignment across all touchpoints
Real-time brand mention monitoring with handling protocols for various types of complaints
Integrated communication strategy highlighting Dotz as a solutions ecosystem (card + benefits + cashback + investments)
User-generated content in everyday formats, showcasing the practical application of products in real buying and saving scenarios
Transparent educational content about products
Visual alignment across all touchpoints
Real-time brand mention monitoring with handling protocols for various types of complaints
Integrated communication strategy highlighting Dotz as a solutions ecosystem (card + benefits + cashback + investments)
User-generated content in everyday formats, showcasing the practical application of products in real buying and saving scenarios
For those who don't know where they're going, any road will do.
Just as Lewis Carroll immortalized this truth in Alice in Wonderland, brands without a clear action plan get lost amidst a sea of possibilities.
With this purpose, Mediacraft developed an integrated strategic plan for Dotz in 2025, aligning every digital action with the aim to establish it as the leading ecosystem of financial solutions in Brazil. Using a customized approach for networks, we crafted material that is precise, measurable, and scalable – ensuring not just visibility, but concrete results in sales and engagement.
Every detail was meticulously planned based on in-depth research and proven data, ensuring that Dotz's communication generates genuine connection with its audience while driving growth.
Because in the digital world, only those who know exactly where they want to be can go further.
Just as Lewis Carroll immortalized this truth in Alice in Wonderland, brands without a clear action plan get lost amidst a sea of possibilities.
With this purpose, Mediacraft developed an integrated strategic plan for Dotz in 2025, aligning every digital action with the aim to establish it as the leading ecosystem of financial solutions in Brazil. Using a customized approach for networks, we crafted material that is precise, measurable, and scalable – ensuring not just visibility, but concrete results in sales and engagement.
Every detail was meticulously planned based on in-depth research and proven data, ensuring that Dotz's communication generates genuine connection with its audience while driving growth.
Because in the digital world, only those who know exactly where they want to be can go further.
Just as Lewis Carroll immortalized this truth in Alice in Wonderland, brands without a clear action plan get lost amidst a sea of possibilities.
With this purpose, Mediacraft developed an integrated strategic plan for Dotz in 2025, aligning every digital action with the aim to establish it as the leading ecosystem of financial solutions in Brazil. Using a customized approach for networks, we crafted material that is precise, measurable, and scalable – ensuring not just visibility, but concrete results in sales and engagement.
Every detail was meticulously planned based on in-depth research and proven data, ensuring that Dotz's communication generates genuine connection with its audience while driving growth.
Because in the digital world, only those who know exactly where they want to be can go further.
Year
Year
Year
Year
2025
Project
Project
Project
Project
GDO Design System
Service
Service
Service
Service
Branding (Design System)
Duration
Duration
Duration
Duration
45 days
Issues We’ve Mapped
Excessive delays in adapting creatives to different formats and sizes, impacting deadlines.
Inconsistencies in spacing, fonts, and contrast, compromising quality and brand identity.
Late deliveries on various projects, affecting reliability and planning.
Excessive delays in adapting creatives to different formats and sizes, impacting deadlines.
Inconsistencies in spacing, fonts, and contrast, compromising quality and brand identity.
Late deliveries on various projects, affecting reliability and planning.
Excessive delays in adapting creatives to different formats and sizes, impacting deadlines.
Inconsistencies in spacing, fonts, and contrast, compromising quality and brand identity.
Late deliveries on various projects, affecting reliability and planning.
Solution Proposal
We created a Figma library with diverse components that generated templates and automatic variations for various formats. The immediate impact was a reduction in production time, offering one-click versions with fewer delivery delays. Additionally, we ensured a consistent visual identity across all pieces automatically, simplifying future adjustments, whether minor or large-scale.
We created a Figma library with diverse components that generated templates and automatic variations for various formats. The immediate impact was a reduction in production time, offering one-click versions with fewer delivery delays. Additionally, we ensured a consistent visual identity across all pieces automatically, simplifying future adjustments, whether minor or large-scale.
We created a Figma library with diverse components that generated templates and automatic variations for various formats. The immediate impact was a reduction in production time, offering one-click versions with fewer delivery delays. Additionally, we ensured a consistent visual identity across all pieces automatically, simplifying future adjustments, whether minor or large-scale.
Automation of design systems in Figma
Faced with the high demand for daily promotional art in the Dotz App, we identified inefficiencies in the creative process: excessive time spent on manual adjustments and recurring failures in design principles (spacing, visual hierarchy, and typography). The solution was to create an intelligent system in Figma with automated templates that drastically reduced production time and eliminated technical errors, ensuring perfect pieces from the first version to large-scale adaptations.
Faced with the high demand for daily promotional art in the Dotz App, we identified inefficiencies in the creative process: excessive time spent on manual adjustments and recurring failures in design principles (spacing, visual hierarchy, and typography). The solution was to create an intelligent system in Figma with automated templates that drastically reduced production time and eliminated technical errors, ensuring perfect pieces from the first version to large-scale adaptations.
Faced with the high demand for daily promotional art in the Dotz App, we identified inefficiencies in the creative process: excessive time spent on manual adjustments and recurring failures in design principles (spacing, visual hierarchy, and typography). The solution was to create an intelligent system in Figma with automated templates that drastically reduced production time and eliminated technical errors, ensuring perfect pieces from the first version to large-scale adaptations.
Year
Year
Year
Year
2024-2025
Project
Project
Project
Project
Marketing Diagnosis
Service
Service
Service
Service
Diagnosis
Duration
Duration
Duration
Duration
2-3 months
Issues We’ve Mapped
Unappealing benefits catalog, lowering customer engagement.
Long and complex registration process, increasing abandonment rates.
Unclear communication about partnerships, especially in BNPL.
Mismatch between promised benefits and bank account requirement.
Undertrained cashiers, affecting BNPL conversions.
Bank partner restrictions limiting customer communication.
Confusing and unintuitive points exchange mechanism.
Lack of clear advantages in point accumulation, demotivating users.
Unappealing benefits catalog, lowering customer engagement.
Long and complex registration process, increasing abandonment rates.
Unclear communication about partnerships, especially in BNPL.
Mismatch between promised benefits and bank account requirement.
Undertrained cashiers, affecting BNPL conversions.
Bank partner restrictions limiting customer communication.
Confusing and unintuitive points exchange mechanism.
Lack of clear advantages in point accumulation, demotivating users.
Unappealing benefits catalog, lowering customer engagement.
Long and complex registration process, increasing abandonment rates.
Unclear communication about partnerships, especially in BNPL.
Mismatch between promised benefits and bank account requirement.
Undertrained cashiers, affecting BNPL conversions.
Bank partner restrictions limiting customer communication.
Confusing and unintuitive points exchange mechanism.
Lack of clear advantages in point accumulation, demotivating users.
Solution Proposal
Progressive onboarding - step-by-step registration as needed.
Catalog focused on bait-products to increase appeal.
Train cashiers with performance-based commissions.
Clear communication about the ecosystem to prevent confusion.
Simplify the form and requirements for the co-branded card.
Customized campaigns by profile (RFM).
Direct bank point transfer in the app.
Rewards program for heavy users.
Progressive onboarding - step-by-step registration as needed.
Catalog focused on bait-products to increase appeal.
Train cashiers with performance-based commissions.
Clear communication about the ecosystem to prevent confusion.
Simplify the form and requirements for the co-branded card.
Customized campaigns by profile (RFM).
Direct bank point transfer in the app.
Rewards program for heavy users.
Progressive onboarding - step-by-step registration as needed.
Catalog focused on bait-products to increase appeal.
Train cashiers with performance-based commissions.
Clear communication about the ecosystem to prevent confusion.
Simplify the form and requirements for the co-branded card.
Customized campaigns by profile (RFM).
Direct bank point transfer in the app.
Rewards program for heavy users.
How to identify if your business is in trouble?
Imagine a comprehensive strategic analysis of your products - merging SWOT diagnostics, leadership insights, and market intelligence - that not only pinpoints challenges but provides solutions ready for immediate implementation. This is the diagnosis we developed for Dotz: an integrated action plan that turns registration into a seamless experience, the catalog into an engagement engine (with high-performance lure products), and operations into competitive advantages (through specialized POS training and radical simplification of the cobranded card). This is strategy. This is Mediacraft.
Imagine a comprehensive strategic analysis of your products - merging SWOT diagnostics, leadership insights, and market intelligence - that not only pinpoints challenges but provides solutions ready for immediate implementation. This is the diagnosis we developed for Dotz: an integrated action plan that turns registration into a seamless experience, the catalog into an engagement engine (with high-performance lure products), and operations into competitive advantages (through specialized POS training and radical simplification of the cobranded card). This is strategy. This is Mediacraft.
Imagine a comprehensive strategic analysis of your products - merging SWOT diagnostics, leadership insights, and market intelligence - that not only pinpoints challenges but provides solutions ready for immediate implementation. This is the diagnosis we developed for Dotz: an integrated action plan that turns registration into a seamless experience, the catalog into an engagement engine (with high-performance lure products), and operations into competitive advantages (through specialized POS training and radical simplification of the cobranded card). This is strategy. This is Mediacraft.
Year
Year
Year
Year
2025
Project
Project
Project
Project
Point-of-Sale Material Communication Guide
Service
Service
Service
Service
Diagnosis/Branding/Campaign
Duration
Duration
Duration
Duration
60 days
Issues We’ve Mapped
The product's communication was misaligned with the audience, delivering incorrect and confusing messages at the point of sale.
The design did not adhere to color and image rules for each audience, hindering visual recognition.
Challenges in clearly communicating credit and cashback, in addition to reconciling two messages without causing confusion.
Lack of personalized messages for each stage of the customer's journey in the supermarket.
Low application usage during checkout.
The product's communication was misaligned with the audience, delivering incorrect and confusing messages at the point of sale.
The design did not adhere to color and image rules for each audience, hindering visual recognition.
Challenges in clearly communicating credit and cashback, in addition to reconciling two messages without causing confusion.
Lack of personalized messages for each stage of the customer's journey in the supermarket.
Low application usage during checkout.
The product's communication was misaligned with the audience, delivering incorrect and confusing messages at the point of sale.
The design did not adhere to color and image rules for each audience, hindering visual recognition.
Challenges in clearly communicating credit and cashback, in addition to reconciling two messages without causing confusion.
Lack of personalized messages for each stage of the customer's journey in the supermarket.
Low application usage during checkout.
Solution Proposal
We craft strategic messages for each stage of the customer journey, from entry to checkout, perfectly timed to the decision-making moment tailored to each audience's specific needs.
We implemented a unique visual system, employing distinct colors, images, and tones of voice specific to each consumer profile and type of benefit.
We developed a comprehensive design guide with clear rules for messaging and layout, ensuring visual and communicative consistency across all materials and touchpoints.
We've integrated digital elements like QR Codes and App Dotz mockups into physical materials, creating an efficient bridge between offline and digital experiences to boost conversions.
We ensure professional standardization in all communications, with a well-defined visual hierarchy, concise texts, and strategic emphasis on the App Dotz as the central element of the experience.
We craft strategic messages for each stage of the customer journey, from entry to checkout, perfectly timed to the decision-making moment tailored to each audience's specific needs.
We implemented a unique visual system, employing distinct colors, images, and tones of voice specific to each consumer profile and type of benefit.
We developed a comprehensive design guide with clear rules for messaging and layout, ensuring visual and communicative consistency across all materials and touchpoints.
We've integrated digital elements like QR Codes and App Dotz mockups into physical materials, creating an efficient bridge between offline and digital experiences to boost conversions.
We ensure professional standardization in all communications, with a well-defined visual hierarchy, concise texts, and strategic emphasis on the App Dotz as the central element of the experience.
We craft strategic messages for each stage of the customer journey, from entry to checkout, perfectly timed to the decision-making moment tailored to each audience's specific needs.
We implemented a unique visual system, employing distinct colors, images, and tones of voice specific to each consumer profile and type of benefit.
We developed a comprehensive design guide with clear rules for messaging and layout, ensuring visual and communicative consistency across all materials and touchpoints.
We've integrated digital elements like QR Codes and App Dotz mockups into physical materials, creating an efficient bridge between offline and digital experiences to boost conversions.
We ensure professional standardization in all communications, with a well-defined visual hierarchy, concise texts, and strategic emphasis on the App Dotz as the central element of the experience.
Three messages, one goal: use the Dotz App
We created a brand manual for Dotz at the POS, unifying communication while addressing two distinct audiences, with converging messages at checkout. We developed a comprehensive system with a clear visual hierarchy, segmented colors, templates, and prompts that simplify the creation of brand-aligned materials. With this approach, we transform complexity into practicality, ensuring visual and communicative consistency across all touchpoints—a work that reflects MediaCraft's expertise in creating solutions that unify, segment, and efficiently convert.
We created a brand manual for Dotz at the POS, unifying communication while addressing two distinct audiences, with converging messages at checkout. We developed a comprehensive system with a clear visual hierarchy, segmented colors, templates, and prompts that simplify the creation of brand-aligned materials. With this approach, we transform complexity into practicality, ensuring visual and communicative consistency across all touchpoints—a work that reflects MediaCraft's expertise in creating solutions that unify, segment, and efficiently convert.
We created a brand manual for Dotz at the POS, unifying communication while addressing two distinct audiences, with converging messages at checkout. We developed a comprehensive system with a clear visual hierarchy, segmented colors, templates, and prompts that simplify the creation of brand-aligned materials. With this approach, we transform complexity into practicality, ensuring visual and communicative consistency across all touchpoints—a work that reflects MediaCraft's expertise in creating solutions that unify, segment, and efficiently convert.
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